The Lean Guide to Employer Content

The shift

"We're under pressure to do a lot with limited time, budget and resources."

It's the soundtrack of every TA and employer brand leader I've spoken to. The competition for attention is brutal. The expectation on output has gone up. The team has not. And most of the playbooks for this work are written by agencies, for agencies, with budgets to match.

This is the practitioner version. Built from 20+ years across recruitment marketing, integrated marketing, employer branding and content marketing. Built from running my own solo business since 2019. And from 155+ conversations on the Employer Content Marketing podcast.

What's inside

Three Foundations. A three-stage Content Cycle. One framework.

Six anchor points that turn ad-hoc content effort into a real strategic function.

01

Mindset & Space

The time, headspace and environment great content needs.

02

Strategy

Audience-first thinking, with or without a formal EVP.

03

Studio

The tools, kit and workflows to produce at the speed of life.

↓ The Content Cycle runs inside the Foundations ↓

04

Create

Capture employee voices. Turn culture into content.

05

Distribute

Get it where future talent is already looking.

06

Learn

Read the signals. Decide what to scale next.

Every chapter ends with:

A short summary. Five take-action items you can run with this week.

What you get

The guide. Two tools. A free call.

✓
The Lean Guide to Employer Content (print edition) - nearly 100 pages, designed. Six chapters covering the full framework. Around an hour's read. Notes pages built in for capturing ideas as you go.
✓
The 4-Week Sprint Toolkit - a 4-page playbook to run your first Content Cycle as a time-boxed sprint. Pre-sprint checklist, weekly plan, employee briefing email template, content multiplication checklist.
✓
The Content Cycle Canvas - a printable single-page worksheet for planning each cycle. Use it before you start. Pin it on the wall.
✓
Free invitation to the 4-Week Sprint Kick-Off Call - a small-group session for buyers, where we work through how to set up your first sprint. Run when enough new readers have joined the cohort.

What readers are saying

Early reviews.

"Practical, honest, and clearly written from lived experience rather than theory. The lean philosophy applied to employer content is long overdue - and the production stack section alone is worth the read for most in-house teams."

Andy Lambert Entrepreneur, exited founder, ex-Adobe, and author of Spheres of Influence

"The Lean Employer Content Guide cuts through the noise and focuses on what actually matters: creating content that attracts the right people, builds trust, and supports hiring goals without unnecessary complexity. A practical resource for employers who want to communicate more effectively."

Stephane Mehmet Global Talent Acquisition Leader

About the author

I'm Chris.

20+ years across recruitment marketing, integrated marketing, employer branding and content marketing. I started agency-side, became one of the early adopters of social media in the employer marketing world, and founded Content Marketing Pod Ltd in 2019.

I host the Employer Content Marketing podcast - 155+ episodes, 150+ guests. I've won 11 industry awards for the work with partners and clients since 2020. And I've produced over 1,500 content assets running this approach every working day.

This guide is the framework I've used to take in-house teams from a single mobile-shot employee video all the way through to a full documentary - without the blockbuster film budget.

Buy the guide

The printed book.

A beautifully bound, nearly-100-page print edition delivered to your door. The kind of reference you keep on your desk.

PRINT EDITION · VERSION 1.0 · UK ONLY